Personal project
BORN ELECTRIC
As a studied business engineer for environment & sustainability with a focus on mobility, I am following the path of electric vehicles for the longest time.
One argument that is often brought up in talks is that electric vehicles would not be the most aesthetic ones - but the BMW i4 is telling us a completely different story since it embodies everything that is accelerating the heartbeat of every car fan: it is sportive, elegant, dynamic.
I had the privilege to capture this electric game changer in its natural habitat - the autobahn - to convey the message that electric mobility is not longer only the future, it is the present!